Your guide to everything you should know when buying a property in Dubai.
Your guide to everything you should know when buying a property in Dubai.
About the Developer
MAG Development is the real estate arm of MAG Group Holding, founded in 1978 by Moafaq Al Gaddah. Over nearly five decades, MAG has grown into a diversified group with a portfolio valued at approximately USD 17 billion, covering real estate, contracting, engineering, industrial trading, freight, healthcare, and hospitality.
In property, MAG works across a wide price range. At one end are affordable housing communities such as MAG 5 Boulevard in Dubai South, aimed at middle-income buyers. At the other are ultra-luxury wellness residences under the Keturah brand, launched in 2022. Led by Senior Executive Vice Chairman Talal Moafaq Al Gaddah, Keturah brings together high-end design and a wellness-led way of living.
MAG’s flagship ultra-luxury projects include The Ritz-Carlton Residences, Dubai, Creekside within Keturah Resort, and Keturah Reserve in MBR City — the first residential development in the Middle East to immerse residents in nature through the ‘Bio Living’ concept. In Dubai, MAG off-plan properties are RERA-registered and use escrow account protection in line with Dubai Land Department (DLD) regulations.
Why Invest
MAG Development suits a diverse range of buyers. Some are first-time homeowners looking at affordable communities in Dubai South. Others are ultra-high-net-worth individuals considering wellness-led Keturah residences. That spread across both ends of the market is one of MAG’s clearest differences in Dubai.
Buyers searching for “luxury wellness properties in Dubai” or “Ritz-Carlton Residences Dubai” typically look to MAG for:
MAG attracts:
Portfolio
For Buyers
MAG brought the wellness-focused luxury residence idea to the Middle East through its Keturah brand. The Ritz-Carlton Residences, Dubai Creekside was the first development in the region to pursue a WELL Health-Safety Rating certification, while Keturah Reserve introduced Bio Living — the first residential concept in the Middle East to immerse residents in nature.
MAG does not sit in only one price bracket. Its pipeline stretches from affordable family apartments at MAG 5 Boulevard, from around AED 750,000, to ultra-luxury mansions at The Ritz-Carlton Residences priced up to AED 200 million. That wider base gives MAG exposure to different buyer groups and market cycles.
Founded in 1978, MAG Group brings nearly five decades of business experience into its property work. Its activities across construction, engineering, and hospitality add operational depth behind the real estate brand, rather than leaving delivery to a narrow, pure-play development model.
Market Analysis
MAG Development has an unusual position in Dubai real estate because it operates in both the affordable and ultra-luxury segments. Many developers specialise more tightly — Samana and Nshama are associated with the mid-market, while Omniyat and Emaar are major names in luxury. MAG’s Keturah brand gives it a clear place in the ultra-premium wellness category.
The launch of Keturah Ardh in 2025 — a USD 6 billion development spanning 18.47 million square feet in partnership with Chinese conglomerate CITIC Limited — is MAG’s most ambitious project so far. The collaboration is CITIC’s first major entry into Dubai’s premium real estate sector and puts MAG in the centre of a large-scale ultra-luxury push.
MAG’s total portfolio of approximately USD 17 billion, with USD 5 billion in ongoing sales, shows the scale behind the brand. Keturah’s focus on wellness, biophilic design, and WELL certification also gives MAG a more defined angle in a luxury market where many projects lean mainly on aesthetics and branding partnerships.
Luxury wellness real estate brand launched in 2022, built around holistic living in the Middle East.
Diversified real estate portfolio running from affordable homes to ultra-luxury projects across sought-after Dubai locations.
First WELL-certified branded residence in MENA at Dubai Creekside, combining ultra-luxury homes with hotel-grade living.
USD 6 billion, 18.47 million sq ft mega-development launched with CITIC Limited, among Dubai's largest ultra-luxury projects.
Biophilic design approach that immerses residents in nature — the first of its kind in the Middle East.
MAG Development is known for covering both affordable and ultra-luxury real estate in Dubai. Its projects range from MAG 5 Boulevard in Dubai South to Keturah wellness residences, including The Ritz-Carlton Residences Dubai Creekside and Keturah Reserve in MBR City.
Keturah is MAG's luxury wellness real estate brand, launched in 2022. It focuses on holistic wellness, biophilic design, and WELL certification standards. Keturah developments include The Ritz-Carlton Residences Dubai Creekside, Keturah Reserve in Meydan, and the upcoming Keturah Ardh mega-development.
Bio Living is MAG's biophilic design concept introduced at Keturah Reserve. It is described as the first residential development in the Middle East to immerse residents in nature, using natural materials, green walls, rooftop gardens, and open-plan spaces designed for natural airflow and light.
MAG Development projects are located across several Dubai districts. Its portfolio includes Dubai Creekside, MBR City District 7, Meydan, City of Arabia, Dubai South, Jumeirah Lakes Towers, and Al Barsha South, with projects such as MAG 22, MAG Eye, MAG 330, MBL Residence, and MAG 5 Boulevard.
Keturah Ardh is a USD 6 billion ultra-luxury development spanning 18.47 million square feet in Dubai's Al Rowaiyah First District. Launched in 2025 through a partnership between MAG Group and CITIC Limited, it is planned with phased completion between 2027 and 2032.
Yes, MAG properties can qualify for UAE residence visa programmes when the purchase meets the required minimum investment threshold. Because Keturah developments sit in a higher price range, buyers of those properties typically qualify for the Golden Visa, subject to the applicable UAE rules.
Yes, payment plans are typically available on MAG Development off-plan properties, but the exact terms vary by project and release. Plans are usually linked to construction milestones and may sometimes include post-handover options. Buyers should confirm the current payment schedule, escrow details, and DLD registration for the specific unit before reserving.
MAG Development has several credibility signals, though buyers should still review each project carefully. It is the real estate arm of MAG Group Holding, founded in 1978, with an approximately USD 17 billion portfolio and 21+ completed projects. In Dubai, its off-plan properties are RERA-registered and use escrow account protection under DLD rules.
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