Tourism has long been one of the UAE’s strongest economic pillars, and the first half of 2025 has only reinforced its vital role. The sector delivered outstanding results, with hotel revenues crossing AED26 billion ($7.1 billion) , a 6.3% rise compared to the same period in 2024. National hotel occupancy reached an impressive 80.5%, showcasing the industry’s ability to compete at the highest international levels.
These accomplishments align with the UAE Tourism Strategy 2031, which targets increasing the sector’s contribution to the national economy to AED 450 billion ($122.5 billion) by the next decade.
Abdulla bin Touq Al Marri, Minister of Economy and Tourism and Chairman of the Emirates Tourism Council, emphasized that the outcomes underscore the nation’s dedication to innovation and sustainable growth.
He noted that through the Emirates Tourism Council, efforts are being made to strengthen collaboration between the public and private sectors, introduce innovative projects, and create opportunities for Emirati talent. The ultimate goal is to deliver memorable travel experiences while reinforcing the UAE’s national tourism identity on the global stage.
Expanding Horizons
The Council’s third meeting of the year gathered senior representatives from tourism authorities across the country. Key discussions focused on competitiveness, private-sector cooperation, and accelerating earlier recommendations.
Attention also turned to preparations for the UAE-Africa Tourism Investment Summit, scheduled for October 27 during the Future Hospitality Summit (FHS World). This major event will welcome ministers and senior officials from 53 African nations, underlining the UAE’s role as a global hub for tourism investment.
Tourism as a Cornerstone of Diversification
Updates from local tourism authorities highlighted achievements over the past nine months and laid out development plans for 2026. These strategies aim to reinforce the UAE’s global tourism standing and ensure sustainable sector growth.
Bin Touq reiterated that tourism remains a strategic driver of non-oil GDP growth and a cornerstone of the UAE’s vision for a diversified economy. With strong first-half results, ambitious 2031 goals, and global partnerships on the horizon, the UAE’s tourism sector is charting a path of continued success and influence.
The Road Ahead
The strong results in the first half of 2025 show more than just financial success; they point to a bigger change in the UAE’s tourism sector. By using smart technologies and sustainable practices, the industry is boosting its competitiveness and strengthening the country’s image as a modern, forward-looking global hub.
For businesses connected to tourism, like hotels and real estate, this new confidence is very important. A place that shows strong digital skills and a focus on sustainability builds trust and trust is the key to attracting long-term investment in all parts of the economy.
