Your guide to everything you should know when buying a property in Dubai.
Your guide to everything you should know when buying a property in Dubai.
About the Developer
IRTH Development (also known as IRTH Group) is a Dubai-based real estate developer best known for working with Rove Hotels on the Rove Home branded residence concept. Its focus is on fully furnished, smart-enabled apartments in high-demand Dubai addresses, including Downtown Dubai, Business Bay, and Dubai Marina.
The details are what set the product apart: a collaboration with US-based ORI for intelligent, expandable living solutions (a first in the UAE), Google smart home automation, Italian appliances, and 10-foot ceilings. Rove Home takes the design-led, social feel of the hotel brand and translates it into everyday residential living.
Key projects include Rove Home Downtown (384 residences), Rove Home Marasi Drive in Business Bay (studios to 2-bedrooms plus half and full floors), and Rove Home Dubai Marina. For off-plan buyers, IRTH off-plan properties are RERA-registered and come with escrow protection.
Why Invest
IRTH is a practical fit for young professionals and investors seeking branded, smart-enabled residences in prime locations with strong rental yield potential.
Portfolio
For Buyers
The Rove Home brand brings the design-focused, social character of Rove Hotels into residential living. Owners also benefit from cross-property access to amenities at other Rove Home developments, giving the brand a connected footprint across Dubai.
IRTH’s collaboration with US-based ORI introduces robotic, expandable furniture solutions that help compact apartments work harder. Paired with Google smart home automation, the homes are built around flexible, tech-enabled day-to-day living in Dubai.
Market Analysis
IRTH Development has built a clear niche as the primary developer behind Rove Home branded residences in Dubai. While other developers work with luxury hotel names such as Marriott and Four Seasons, IRTH’s collaboration with Rove Hotels speaks to a younger, more accessible audience that values design, convenience, and community.
The prime locations — Downtown, the Business Bay canal-front, and Dubai Marina — give the projects strong end-user and rental appeal. Add in smart home features, ORI expandable living, the Rove brand’s pull with millennials, and 50/50 payment plans, and IRTH has a distinct offer in a busy branded residence market.
Hospitality-grade branded residences developed in partnership with Rove Hotels.
First expandable, robotic living solutions in the UAE through the US-based ORI partnership.
Downtown Dubai, Business Bay Marasi Drive, and Dubai Marina.
Premium ceiling heights across all Rove Home developments.
Owners can use amenities across multiple Rove Home properties in Dubai.
IRTH Development, also known as IRTH Group, is a Dubai-based developer known for Rove Home branded residences in partnership with Rove Hotels. Its projects offer fully furnished, smart-enabled apartments in Downtown Dubai, Business Bay, and Dubai Marina, with a focus on branded living and flexible apartment design.
Rove Home is IRTH Development's branded residence concept created with Rove Hotels. It combines hotel-grade design, smart home technology, and a more community-led residential experience. Owners also get cross-property access to amenities across Rove Home developments in Dubai.
ORI smart living refers to robotic, expandable furniture and room solutions from US-based ORI. IRTH's collaboration brings these intelligent living systems to the UAE for the first time, helping compact apartments shift between different uses through automated, space-saving furniture.
Rove Home Downtown is IRTH Development’s Downtown Dubai project, with 384 fully furnished studios, 1 and 2-bedroom apartments. It forms part of the Rove Home branded residence concept and includes amenities such as art installations, an infinity pool, Zen garden and semi-Olympic lap pool.
Yes. IRTH property purchases above AED 2 million can qualify for the 10-year UAE Golden Visa. Purchases above AED 750,000 can qualify for a 2-year investor visa, subject to the relevant UAE property visa requirements.
