Luxury real estate is changing. Buyers today are no longer focused only on the size or location of a property, they are looking for homes that offer a complete lifestyle. Globally, branded residences have grown more than 180 percent over the past decade, with over 700 projects completed and nearly 790 more in development.
Dubai stands out as a leading hub, with close to 140 active branded residence projects, the highest concentration anywhere in the world. The Middle East currently represents around 12% of the global supply and is expected to see the strongest growth, with supply projected to increase by nearly 120 percent by 2030.
In Dubai, the branded residences pipeline is projected to grow by around 80%, potentially reaching nearly 250 projects by 2030. Longer-term projections suggest the number could rise to almost 400 by 2035.
Several high-profile projects have confirmed delivery timelines over the next few years. These include Address Residences The Bay and St. Regis Residences Downtown in 2026, Vida Residences Dubai Hills in 2027, Palace Residences Dubai Hills and Six Senses Dubai Marina in 2028, and Address Residences Dubai Hills in 2029.
Many of these developments combine residential, hospitality, wellness, and commercial components. For example, Lumena Alta by Omniyat is a 380-metre tower featuring a hotel, wellness facilities, and commercial spaces.
Looking ahead
Dubai’s branded residences are set to redefine luxury living, offering residents a complete, elevated way of life while reinforcing the city’s position as a global hub for premium real estate.
We at One Investments support this modern approach by delivering secure ownership solutions and high-quality opportunities designed for sustainable returns.
