Dubai’s real estate market continues to reach new heights, reinforcing the city’s reputation as a global luxury hub. The latest milestone comes from Bugatti Residences by Binghatti in Business Bay, where a penthouse was sold for Dh550 million ($150 million). This makes it the most expensive penthouse in the UAE and the Middle East. The property achieved an unprecedented rate of Dh11,650 per square foot, the highest in Business Bay, according to the developer.
The previous record was held by Nakheel’s 71-storey Como Residences on the Palm Jumeirah, which is expected to be completed in the third quarter of 2027. This new sale shows that Dubai is becoming even more popular with wealthy buyers looking for ultra-luxury homes.
Dubai’s luxury property market is attracting more and more celebrities. Football stars Neymar Jr. and Aymeric Laporte, along with Italian singer Andrea Bocelli, have all invested in Bugatti Residences by Binghatti. Other high-end developments by Damac, Danube, Amali, and Nakheel have also drawn interest from wealthy buyers and international celebrities.
Binghatti has particularly made a mark with its signature Sky Mansion penthouses, which combine bespoke amenities with unparalleled privacy. With more than 140 projects expected to be delivered by 2031, the city is clearly leading a global shift in how people live and invest.
Year-to-date, Binghatti has achieved milestones in Dubai’s property market, selling over 14,000 units and rising into the top three developers in the city, according to the latest Dubai Land Department figures. This highlights not only the resilience of Dubai’s real estate sector but also its growing appeal to both investors and lifestyle buyers around the world.
What it means for the future
Branded residences are no longer just a niche market they are transforming the real estate sector. In Dubai, they offer both investors and homeowners a unique combination of strong financial returns and a lifestyle associated with some of the world’s most prestigious brands.
Based in Dubai, we support this new way of investing. We help buyers own property safely and give them confidence that it can bring good returns and a real sense of value.
