Dubai’s real estate market has always been one of the country’s strongest assets. With steady growth, a solid economy, it remains a key part of the city’s success. Among the most notable shifts within this landscape is the surge of branded residences properties developed in collaboration with leading names in fashion, hospitality, redefining what luxury living represents in the city.
The Global Shift Towards Branded Living
In the last ten years, branded residences have expanded by 160% across the globe. What began as a niche concept connected mostly to luxury hotels has grown into a major part of the international property market.Â
At the centre of this shift is Dubai with more than 50 projects already completed and almost 130 underway, the city is firmly establishing itself as the world’s leading destination for branded homes. By 2031, it is projected to host around 140 such developments more than any other city worldwide.
Why Buyers Pay More for Branded Residences
In Dubai, branded residences often sell for 40–60% more than traditional properties, with certain projects reaching price levels close to 198% higher. This premium goes beyond prestige; it highlights the importance buyers place on assurance, quality, and consistency.Â
These residences offer world-class design, exceptional amenities, and the credibility of globally recognised brands delivering a standard of living that few standalone developments are able to achieve.
Dubai’s Unique Advantage
Dubai has become a leading hub for branded residences for several reasons. The city offers full foreign ownership, no income tax, and long-term residency options like the Golden Visa, making it very attractive for investors. Along with strong international demand and excellent global connections, branded residences in Dubai provide both a luxury lifestyle and a safe investment.
Looking Ahead
Branded residences have moved beyond being a niche housing option and are now reshaping the real estate market itself. In Dubai, they present a compelling case for both investors and homeowners, combining strong financial potential with a lifestyle defined by some of the world’s most prestigious and recognizable brands.
The sector has demonstrated remarkable strength, and at One Investments we provide access to projects that reflect the confidence and momentum of this growing market.
