Branded Residences Surge 160% as Dubai Secures Top Global Position

In today’s market, high-net-worth individuals are seeking more than just homes they’re investing in experiences, long-term value, and global recognition. Dubai’s branded residences deliver on all fronts, reinforcing the city’s position as the world’s foremost destination for luxury real estate investment.

Over the last ten years, Dubai has experienced a remarkable 160% growth in branded residence developments, securing its position as the global leader in this segment. In 2024, the city recorded the sale of more than 13,000 branded units a 43% increase compared to the previous year resulting in a total transaction value of Dh60 billion. 

This accounted for 8.5% of all real estate transactions in Dubai, highlighting the growing influence and appeal of the branded residences sector.

What makes Dubai especially attractive is not only the scale of its offerings but also the enabling environment behind them. The city boasts investor-friendly policies such as 100% foreign ownership, zero income tax, and long-term Golden Visas making it one of the most accommodating global markets for high-net-worth individuals. 

These incentives, paired with visionary developers and prime waterfront or skyline locations, make Dubai’s branded residences both aspirational and commercially compelling.

Branded properties in Dubai command a premium of 40% to 60% over comparable non-branded residences within the same location, reflecting their elevated market perception, international appeal, and strong potential for long-term returns. 

Despite these premium valuations, Dubai continues to present significantly greater value when measured against established global markets. In cities like Miami and London, branded residences command ultra-premium prices, often exceeding Dh20,000–Dh25,000 per sqft. 

However, these markets face limiting factors such as high taxes, complex ownership structures, and regulatory hurdles that diminish investor appeal. By contrast, Dubai provides a straightforward, high-return environment with fewer barriers to entry.

Spain and Thailand offer a degree of branded exclusivity; however, they lack the liquidity, regulatory framework, and international connectivity that drive sustained growth. Dubai, by comparison, provides a more comprehensive investment environment combining real estate with a stable financial and lifestyle infrastructure focused on long-term wealth preservation and growth.

The Road Ahead

Dubai’s position as a global centre for branded residences reflects a deliberate approach to urban development, strategic collaboration, and a long-term vision for luxury real estate. In a market increasingly shaped by experiential value, brand prestige, and international relevance, Dubai presents a distinctive combination of all three establishing itself as a leading destination for the future of high-end property investment.

At One Investments, we specialise in navigating the complexities of Dubai’s evolving real estate sector, identifying investment opportunities that align strong financial returns with long-term resilience. 

Our focus on capital growth and future-oriented assets equips investors with the clarity and insight needed to make strategic decisions in one of the most progressive property markets worldwide.