In a bold new move that merges luxury real estate with the world of elite sports, DAMAC Properties has announced a landmark global partnership with Chelsea Football Club. This collaboration marks the unveiling of the world’s first football-themed branded residences, “Chelsea Residences by DAMAC,” set in the heart of Dubai Maritime City.
The development will comprise more than 1,400 seafront residential units, combining sophisticated living with the enduring legacy of one of the world’s most iconic football clubs. Known for redefining luxury across the Middle East, DAMAC aims to push the limits of traditional real estate with this project. Chelsea’s prestigious brand will be integrated throughout the development, influencing everything from design to exclusive wellness and performance-focused amenities.
As part of the long-term partnership, DAMAC’s logo will appear on the shirts of Chelsea’s men’s and women’s teams for the rest of the 2024–25 season. The branding will first be seen during Chelsea’s UEFA Conference League semi-final match against Djurgården, marking an important step in the club’s global growth.
This initiative goes beyond mere branding, representing a shared vision between two industry leaders DAMAC’s commitment to luxury craftsmanship and Chelsea FC’s unwavering pursuit of excellence.
Amira Sajwani, Managing Director of Sales & Development at DAMAC, described the development as “the first in an exclusive series that celebrates not only the passion of Chelsea FC but also its lasting legacy, innovative spirit, and dedication to excellence.”
Through this partnership, Chelsea expands its presence in the Middle East, a region where football is deeply popular and DAMAC has established itself as a market leader. The collaboration aims to bring the Chelsea lifestyle to Dubai, providing both fans and luxury property buyers with a living experience shaped by the club’s values, design ethos, and commitment to excellence.
Jason Gannon, President and COO of Chelsea Football Club, emphasized the strategic significance of this partnership, stating, “DAMAC are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.”
DAMAC’s previous collaborations with renowned brands have showcased its expertise in crafting lifestyle-focused living spaces. With Chelsea Residences, the developer is taking this concept to new heights, creating a unique destination that appeals to both football enthusiasts and luxury living connoisseurs.
Although specific details about construction timelines and pricing have not yet been disclosed, this announcement marks the beginning of a new era for brand-driven developments in Dubai. Chelsea Residences by DAMAC is more than just a new addition to the skyline; it represents a fusion of global brands, aspirational living, and the universal appeal of sport.
At One Investments, we are committed to making real estate investment as seamless and rewarding as any other global opportunity. We focus on connecting investors with properties that combine luxury with strong long-term investment potential.
The properties we present are tailored to the needs of today’s sophisticated investors, incorporating smart technology, wellness-focused spaces, and fully managed income models. As Dubai’s growth attracts increasing global interest, luxury real estate has evolved. The emphasis is no longer solely on exclusivity, but on creating well-rounded, future-proof assets that offer sustainable value.
