The UAE has solidified its position as a rising global superpower, driven by strategic diplomacy and a robust economic framework. Its remarkable ascent is evidenced by its latest ranking in the Global Soft Power Index 2025, where it secured 10th place globally. This achievement underscores the nation’s growing influence and its role as a key player in international affairs.
A Testament to Soft Power and Global Influence
The Global Soft Power Index provides a comprehensive evaluation of 193 countries, drawing on insights from 173,000 business leaders, policymakers, and civil society representatives. The UAE’s strong performance across key categories reflects its growing leadership and influence in global affairs.
Notable rankings include:
- 4th in Future Growth Potential: Reflecting the nation’s visionary approach to economic expansion and sustainability.
- 4th in Generosity: Demonstrating the UAE’s commitment to humanitarian efforts and global aid initiatives.
- 7th in Economic Strength and Stability: Showcasing its resilience and adaptability amid global economic fluctuations.
- 8th in Global Influence: Affirming its role as a key player in shaping international policies.
- 9th in International Relations: Highlighting its commitment to diplomatic cooperation and global stability.
- 9th in Advanced Technology and Innovation: Cementing its status as a leader in AI, digital transformation, and smart infrastructure.
- 10th in Space Exploration: Reflecting its ambitious investments in Mars and lunar missions.
- 10th in Global Affairs Engagement: Demonstrating its ability to attract international attention and active participation in world affairs.
The UAE’s Nation Brand value also saw a remarkable increase to $1.223 trillion in 2025, a testament to its rising economic strength and influence across multiple sectors.
Economic Powerhouse and Investor-Friendly Ecosystem
Beyond its diplomatic success, the UAE’s economic strength is equally impressive. The nation ranked 2nd globally in Ease of Doing Business, reflecting its pro-investment policies, streamlined regulatory framework, and advanced digital infrastructure. Key economic reforms, such as amendments to foreign ownership laws and the expansion of economic free zones, have significantly enhanced its appeal to global investors.
In 2024, the UAE registered over 200,000 new businesses, further strengthening its position as a leading global business hub. Its non-oil foreign trade surpassed AED 2.8 trillion ($762 billion), reflecting a diversified and resilient economic model.
A Nation Captivating Global Attention
The UAE’s influence in global discourse is reflected in its 10th place ranking in “Affairs I Follow Closely.” Hosting major events like Expo 2020 and international summits has strengthened its role as a hub for innovation and cultural exchange, further reinforced by its strong media presence and strategic communications.
A Road Ahead
As the UAE expands its global influence, it remains dedicated to advancing sustainable development, innovation, and international cooperation. Its recognition in the Global Soft Power Index 2025 is more than a milestone; it reflects the nation’s steadfast commitment to shaping a prosperous and interconnected world.
One Investments is at the forefront of this transformation, providing investors with secure and promising investment opportunities. With Dubai’s economy on a strong growth trajectory, this is an opportune time to capitalize on its expanding real estate market and secure a strategic investment for the future.
