Tourism is the cornerstone of Dubai’s global appeal, showcasing a seamless blend of modern innovation and cultural heritage. From pristine beaches to iconic landmarks and rich traditions, the city offers an unforgettable experience that captures its vibrant essence.
As a testament to its vibrant tourism sector, Dubai welcomed 16.79 million international visitors during the first 11 months of 2024, marking a 9% increase compared to the 15.37 million visitors in the same period of 2023. This remarkable achievement underscores Dubai’s enduring popularity as a leading global travel destination.
Surge in Visitor Numbers
Dubai’s popularity as a global destination was evident in the monthly arrival figures. January brought in 1.77 million tourists, while February witnessed an uptick to 1.9 million. The city maintained steady inflows throughout the year, with notable peaks in November, which recorded 1.83 million visitors.
Western Europe led as Dubai’s largest source market, contributing 3.298 million visitors or 20% of total arrivals. South Asia followed with 2.858 million visitors (17%), and GCC countries ranked third, accounting for over 2.5 million tourists (15%). Other significant contributors included the Commonwealth of Independent States (CIS) and Eastern Europe, which collectively added 2.353 million visitors (14%), and the Middle East and North Africa, which provided 1.933 million tourists (12%).
Expanding Hotel Inventory
With hotel inventory reaching 153,390 rooms across 828 establishments by November 2024, a notable increase from 149,685 rooms in 820 properties in November 2023. This growth supported rising demand, with total hotel bookings increasing by 3% year-on-year to 39.19 million room nights.
Guests stayed for an average of 3.6 nights, highlighting the city’s appeal as a destination for extended visits. The five-star segment remained the most significant contributor, offering 53,977 rooms across 168 properties, which constituted 35% of the total inventory. Four-star hotels followed with 43,345 rooms in 194 establishments, while one to three-star hotels accounted for 29,701 rooms in 278 properties.
Diversified Accommodation Options
Hotel apartments also played a critical role in meeting diverse visitor needs. The luxury hotel apartment segment offered 13,944 rooms in 80 establishments, while mid-tier apartments provided 12,423 rooms across 108 properties.
Financial Growth in the Hospitality Sector
Dubai’s hotels witnessed an increase in financial performance metrics during the first eleven months of 2024. The average daily rate rose by 2% to AED 520, up from AED 510 in the same period of 2023. Similarly, revenue per available room grew by 3%, reaching AED 405 compared to AED 394 the previous year.
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